Search engine optimization (SEO) is essential for improving the visibility of your WordPress website. To optimize your site, start with on-page SEO, including keyword optimization, proper headings (H1, H2, H3), and image alt tags.
Technical SEO is another crucial aspect, ensuring your website loads quickly and is mobile-friendly. Caching plugins like WP Rocket, combined with image optimization tools such as Smush, can help improve performance.
Installing Yoast SEO or Rank Math plugins allows you to create meta titles, descriptions, and XML sitemaps easily. Additionally, linking your website to Google Search Console and Google Analytics helps track and enhance SEO efforts. By following these best practices, you can rank higher on search engines and attract more visitors.